Comparing perceived and expected service using an AHP model an application to measure service quality of a company engaged in pharmaceutical distribution.Service quality has gained significant attention in the last two decades.Various tools have been developed to measure service quality, the most prominent being the SERVQUAL survey instrument.It has been generally agreed that SERVQUAL and other instruments for measuring service quality are not entirely satisfactory.Recently, the Analytic Hierarchy Process AHP has also been applied for measuring service quality. My Web Tv Download Gratis there. Unfortuantely, applications of SERVQUAL and applications of AHP have not been compatible with each other since the former has traditionally been applied for measuring service quality of a single firm while the latter has usually been applied to compare service quality of more than one firm.In this paper, we have proposed a novel application of AHP so that it can be used to measure service quality of a single firm.The results and feedback received from the respondents indicate that AHP can be advantageously applied to measure service quality of an organization.Service quality has gained significant attention in the last two decades.Various tools have been developed to measure service quality, the most prominent being the.International Marketing has long been the market leading pioneer in the field of international marketing.The new edition continues to meet the needs of students and.Baker, J., Grewal, D.Parasuraman, A. 1994.The influence of store environment on quality inferences and store image.Journal of the Academy of Marketing Science.
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